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SUSIE LAU, STYLE BUBBLE

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Susie Lau, aka Susie Bubble, launched Style Bubble in 2006 as an escape during days working at a soulless advertising gig. Seven years later, it's her main business, affording her the opportunity to work with Gap, Urban Outfitters and H&M on campaigns and special projects. Lau—-who also writes for Elle UK, Dazed Digital and other British pubs—-is best at exposing little-known-designers to her loyal audience. (Which is not easy, given the speed at which information is now distributed.)